Job Description: Digital Marketing Executive (Medical Equipment)

The Digital Marketing Executive is responsible for developing and implementing online marketing strategies to promote the company’s medical equipment and healthcare solutions. This role requires expertise in digital advertising, content marketing, social media management, and SEO to enhance brand visibility, generate leads, and drive sales growth.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and execute digital marketing campaigns to promote medical equipment and healthcare solutions.
• Manage SEO, SEM, and PPC campaigns to increase website traffic and lead generation.
• Create and implement strategies for email marketing, content marketing, and online advertising.
• Optimize the company’s website and landing pages for better conversion rates.

Social Media Management

• Manage and grow the company’s presence on LinkedIn, Facebook, Instagram, Twitter, and other relevant platforms.
• Plan and schedule engaging content, including posts, videos, and infographics, to educate and attract potential clients.
• Monitor social media trends and engage with healthcare professionals and industry stakeholders.

Content Creation & Branding

• Develop high-quality content, including blogs, articles, case studies, and product descriptions, to enhance brand credibility.
• Collaborate with designers to create marketing materials, brochures, and digital ads.
• Ensure all content aligns with the company’s brand voice and industry regulations.

Lead Generation & Customer Engagement

• Design and execute lead-generation campaigns using digital channels.
• Implement marketing automation tools to nurture leads and track customer engagement.
• Monitor and analyze customer behavior and preferences to refine marketing strategies.

Qualifications

Education

• B.Sc./HND in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.

Experience

• Minimum of 2 years of experience in digital marketing, preferably in medical equipment, healthcare, or technology-related industries.
• Proven track record in SEO, PPC, social media marketing, and lead generation.
• Strong understanding of healthcare industry trends and online marketing strategies.

Working Conditions

• Work in a fast-paced environment with deadlines and performance targets.
• May require occasional travel for industry conferences, product launches, and client meetings.